resonate with consumers.


Creating brand awareness through experiential events, causing a stir and spreading the brand through word of mouth (selling freebies at the event so word of mouth let's others know about the brand and to experience it for themselves)


Associating the product with certain desirable lifestyle attributes.


Celebrity endorsing the product-Fashion related= i.e. Daisy Lowe for Biba photoshoot.


Creating a lookbook and getting the product/s in relevant media...marie claire magazine etc.


Creating an event that brings a brand into a new direction...a fictional world such as disney land that inspires and creates desirability and wonder into the minds of consumers. Using assistants to dress up, including related and creative food/drinks companies and make-up/nail art related to events. 


What kind of budget do creative agencies such as, 'Exposure' get given by companies to carry out their briefs for them? 




Look at what a brand is synonomous with in terms of it's traits and values i.e. Dr. Martens=rebellion.


Favourite brands/brand strategies/promotions....


Product launches