Lifestyle brands...brands people want to wear and be identified with. MINI not only sells daily mobility, but an extensive list of apparel and accessories. 


Interested in how businesses communicate with the press, customers and potential new business'. Many businesses do not communicate clearly and miss opportunities to increase their sales and generate new business by not giving clear messages about their brand.


What others say about you that builds positive brand awareness..

That is the value of public relations. PR does something that advertising can never do, it can make a reader, viewer or listener believe that your product is credible and good. So when the reporter says this product is the best thing since sliced bread, the reader will probably believe. If they read the same thing in an ad, they probably would not. Positive public relations is harder to get since it depends on a third party to believe in your product before it gets to their audience. But when it does, it has more impact than a typical advertisement.