Little Miss....

I have been looking at Brands a lot more lately pondering on how they first began and how they have evolved. It is extremely exciting to realise that successful and iconic brands can be stemmed simply from a question. 

'What does a tickle look like?' 

This was the question asked by a six year-old boy of his father, one morning in 1971 that inspired Roger Hargreaves to create a little orange man with a big toothy grin, a blue hat and extraordinarily long arms. And so, Mr. Tickle, the first of the Mr. Men, was born and became an instant success! 

Adam Hargreaves, the boy whose question spawned this global empire, is now the writer and illustrator of the world’s most recognisable books.

They sold more than one million copies in the first three years alone.  From the books, the Mr. Men were later immortalised by the BBC in the 1970's in a TV series.

Since the 1980's, the books, TV series and a weatlth of other products have become available all over the world.  The Mr Men brand has been endorsed as Clothing, DVD's, sweets, toys, toiletries, medical care, bags, novelty gifts, stationery, homeware, digital apps and more  A Mr. Men book is now sold every 2.5 seconds worldwide.

In 2011, as the characters celebrate their 40th anniversary, the affection felt for the assortment of diverse characters by the generations raised with these books is stronger than ever before.  Mr. Men and Little Miss are so versatile, they appeal to everyone.  

'It really is the world's biggest, brightest, funniest self expression brand.'