The power of marketing

The success of Marketing is to resonate a feeling within somebody, whether it be a feeling of desire, passion, empathy or nostalgia, by creating these emotions it brings about a drive in people to attain this feeling for longer by buying into the product or purchasing the experience.

Lovemarks is a relatively new book by CEO of Saatchi & Saatchi, Kevin Roberts, based on his insight into what makes a powerful brand and the idea of marketing to others based on a feeling...strongly recommended read :).

 As stated on the Lovemarks website;

'Lovemarks was named one of the ten best Ideas of the Decade by Advertising Agemagazine. Other outstanding ideas were consumer control, brand journalism, branded utility, crowdsourcing, marketer as media, earned media, Long Tail, Tipping Point and Madison & Vine.'

Lovemarks is on Twitter and Facebook where you can visit for blog posts, articles, exercises and workshops. Click here for=Facebook Page